typical customer segment 썸네일형 리스트형 [스크랩] Personas VS. Typical Customer Segmentation 출처: http://blog.naver.com/beepooh/20027804944 우선 전문가들의 몇몇 견해를 들어보자면, Persona와 일반적인 marketing segmentation의 차이에 대해 Persona 창시자인 Cooper는 다음과 같이 이야기합니다. "The main difference between market segments and design personas is that the former are based on demographics and distribution channels, whereas the latter are based on user behaviors and goals. The Two are not the same and don't serve the same pur.. 더보기 이전 1 다음