http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2010/05/21/urnidgns002570F3005978D80025772A004C125F.DTL
(05-21) 07:22 PDT -- Thursday was a big day for Google as it unveiled an aggressive new platform called Google TV in partnership with 1)Sony, 2)Intel, and 3)Logitech that is meant to merge the Web with your living room television.
Google TV will help you access
1) Web videos and other online content,
2) TV programming,
3) recorded shows on your DVR, and more, right from the comfort of your couch.
Google TV will feature universal search capabilities making it faster and easier to access the content you want to find whether it's 1) online or 2) scheduled on regular TV.
The search giant is also planning to integrate third-party applications into Google TV to bring more Web functionality to the platform.
Google TV sounds like an interesting concept, but there are still a lot of questions to be answered about the new Web-meets-TV platform. Here are five questions that are top of my mind.
Q1. How Revolutionary is Google TV?
While Google TV's demo, despite the technical difficulties, was very interesting, is this really a significant leap ahead for your television experience? There are already numerous televisions, set-top boxes, and home theater systems that offer access to Netflix, Amazon Video on Demand, Pandora, Web content through Yahoo TV Widgets and a host of other services.
Isn't Google TV just one more platform adding to this list in an already growing market? The big differences with Google TV might be the platform's universal search capabilities and the capability to merge Web content, like sports scores, with what you're watching on TV. That could be helpful if you want to track what's going on around the NFL while you're watching the Jets crush the Patriots.
But is the capability to merge Web content into a television feed a big seller? It might be a popular feature for sports fans, but if you've ever seen G4's ST:TNG 2.0 -- where interactive content runs along the bottom and side of your screen during episodes of Star Trek the Next Generation -- then you know merging Web functionality with broadcast TV can go horribly, horribly wrong.
> 이미 구글 TV와 같은 컨셉의 TV서비스는 나와있는 상태이다. 예를들어 넷플릭스, 아마존 VOD, Pandora, 야후위젯을
통한 웹콘텐츠 들을 통해 이용을 할 수 있다.
하지만 구글 TV에서만 차별화 해서 제공될 수 있는것은?
바로 (웹콘텐츠들 또한 함께 보여줄 수 있는) Universal Search라 할 수 있겠다.
스포츠 콘텐츠에 대해 궁금할 때 특히 유용한 서비스가 될 수 있을 것이라는 생각(스코어 등)
(그리고 다양한 안드로이드 마켓 어플또한 차별화 할 수 있는 요소이지 않을까?)
What Will Apple Do?
Apple has famously called its Apple TV set-top box a "hobby," but will Google's battle plan for the living room change all that? Apple TV has always been missing a few key pieces, including the capability to stream anything directly off the Web and DVR functionality. Google TV appears to have both of these features, and Google is also building a third-party application ecosystem for the Android-based Google TV. If ever there was a time for Cupertino to start developing Apple TV more aggressively, this is it.
However, one serious impediment that Apple would have to overcome is the fact that Apple TV is a set-top box. Google TV, on the other hand, is a platform that can be built into televisions, DVRs, standalone set-top boxes, and pretty much anything else. That will make it much easier for Google to distribute and popularize its platform since it reduces the upfront costs of using the service.
> 애플은 애플TV셋탑을 "hobby"라고 부르고 있다. 애플TV는 웹과 DVR기능들로 스트리밍 컨텐츠를 제공하는 것과 같은 몇가지 중요한 부분들을 놓치고 있다. 하지만 구글TV는 이런 특징들 모두를 보여주고 있고 3rd party어플리케이션 생태계를 만들어 가고 있다.
그리고 애플이 극복해야할 심각한 문제점 중 하나는 애플TV가 셋탑박스라는 사실이다.
반면 GoogleTV는 TV, DVRs, STB, 그리고 다양한 기기에적용될 수 있는 플랫폼이다.
따라서 구글은 이 플랫폼을 퍼뜨리는 것이 보다 수월할 것이다.
What Will Microsoft Do?
Microsoft offers the Windows Media Center as part of the Windows operating system that turns your PC into a media hub for your living room. WMC includes DVR capabilities, some Web streaming capabilities including Netflix, and access to downloaded content available on your home network. The biggest missing piece for Microsoft is full Web-browsing capabilities.
Microsoft also has to make it easier for people to use Windows Media Center, because the platform has been around for about seven years, and clearly hasn't caught on as an easy way to bring your PC and television together.
Will we see a renewed effort from Microsoft to popularize Windows Media Center in the face of the Google TV launch?
> MS는 당신의 거실을 위해 PC를 미디어 허브로 바꾸는 시스템인 Windows Media Center를 제공하고 있다.
WMC는 넷플릭스를 포함하여 웹 스트리밍 기능, DVR기능등을 포함하고 있다.
(그리고 홈네트워크에서 가능한 컨텐츠를 다운로드 할 수 있도록 접근또한 가능하다.)
MS의 가장 큰 아쉬운점은 full Web-browsing 기능이다.
MS는 또한 사람들이 WMC를 보다 쉽게 이용할 수 있도록 해야 한다. (7년 동안 그 플랫폼은 PC와 TV를 쉽게 접근할 수 있는 방법을 제공하지 못하고 있음)
우리는 MS가 Google TV의 런칭에 대비할 수 있는 WMC를 기대할 수 있을지?
What About Hulu?
Google TV uses the Chrome browser to access the Web, and will come with support for Flash 10.1 baked right into the browser. Presumably, sites like Hulu should work on Google TV devices; however, NewTeeVee grabbed this interesting quote from Vic Gundotra, Google's vice president for engineering: "Sites can make the decision not to enable content" for Google TV.
Hulu's content partners such as ABC, Fox and NBC have already shown through fights with services like Boxee that they don't like it when other services manipulate their content on Hulu. So will Hulu block Google TV?
Maybe not. When I did a Google search for "Hulu apps," the second search listing mentioned a Hulu App for Android as well as something about PlayStation 3. (Click on the image to enlarge it.) There have also been rumors of a Hulu for iPhone app, so maybe Hulu will be branching out beyond the traditional computer in the near future. Maybe we'll even see a Hulu app for Google TV later this year.
> Google TV는 웹에 접근 할 때 크롬 브라우저를 사용하고 브라우저에서 플래쉬 10.1을 지원할 것이다.
훌루와 같은 사이트들은 구글TV에서 작동되어야만 한다.
ABC, Fox, 그리고 NBC와 같은 훌루의 콘텐츠 파트너는 이미 Boxee와 같은 서비스와 싸우고 있다.
그러면 훌루는 구글TV 를 배제할 것인가?
아마도 아닐 것이다. 내가 훌루앱을 검색했을 때 두번째 서치 리스트는 플레이스테이션3에 대한 것 뿐만 아니라 안드로이드를 위한 훌루앱을 언급하고 있었다.
또한 아이폰앱으로 훌루가 나온다는 소문 또한 있다. 그래서 아마도 훌루는 가까운 미래에 전통적인 컴퓨터를 넘어서 접근할 것으로 보인다.
아마도 우리는 올해 말 구글TV를 위한 훌루앱을 볼 수 있을 것이다.
What About My Hard Drive?
Maybe it was just me, but I missed the part where Google explained how Google TV can interact with your computer's hard drive and pull in content from there. This is always the problem with all-in-one solutions that try and merge your computer and your TV: they're always missing a key piece.
Apple TV can pull in content from your hard drive and the iTunes Store, but not much from the Web. Microsoft can access your hard drive and act as a DVR, but doesn't do a great job with Web content either. Google TV can pull in the Web and Web-based services, but it appears it can't talk to your hard drive.
Maybe that's not a big deal for Google TV, but it would be nice to have one service that could bring your downloaded content, the Web, and broadcast television into one spot. As far as I can tell, Google TV fell just short of that ultimate goal.
아마도 내게 한정된 것인 것 같지만 나는 구글이 어떻게 구글TV가 컴퓨터 하드디스크와 인터랙션할 것인지 그리고 거기서 콘텐츠를 어떻게 가지고 올 것인지 설명하는 부분을 놓쳤다.
이것은 중요한 요소이다.
애플TV는 아이튠즈 스토어와 1)하드드라이브에서 콘텐츠를 가져올 수 있지만 2)웹에서는 충분치가 않다.
MS는 1)하드드라이브와 DVR에서는 작동하지만 2)웹컨텐츠에서는 제대로 된 기능을 하지 못한다.
GoogleTV는 2)웹과 웹기반의 서비스는 가져오지만 1)하드드라이브에 있는 콘텐츠와는 접속하지 못한다.
아마도 이것은 구글TV에는 큰 문제거리가 아니겠지만 1) 다운로드된 콘텐츠, 2)웹, 3)브로드캐스팅 텔레비젼이 하나의 지점으로 모이게끔하는 하나의 서비스는 상당히 용이한(nice to have) 기능일 것이다.
말하건데, 구글TV는 이것을 궁극적인 목표로 삼을 것이다.
Connect with Ian on Twitter (@ianpaul).
Original story - www.pcworld.com/article/196872/google_tv_5_burning_questions.html
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